Tobacco manufacturers Philip Morris (brand Chesterfield, L&M, Marlboro, Parliament, etc.) To increase the volume of investments in alternative cigarette products, hoping to build up in 2017 their sales in 35 countries.
It is reported by Interfax with reference to Bloomberg, reports BiznesTsenzor.
The company aims to become a leader in the tobacco industry in the production of products with a reduced harm to health, which is expected to Philip Morris, eventually displace conventional cigarettes.
CEO Andre Kalantsopulos said that this business will bring Philip Morris from $ 700 million to $ 1.2 billion by 2020. By the end of this year, the manufacturer will invest an additional $ 100 million in so-called "next-generation products," the total amount of investments thus amount to $ 1.2 billion. In the next year the company will direct the development of this direction of $ 1.5 billion.
Philip Morris relies on his iQOS product - a device for smoking in which the tobacco is heated, but does not burn. The company expects that consumers will prefer not electronic cigarettes, namely devices such as their use is largely similar to a conventional smoking process.