Tobacco-Free Innovation: Everything You Need to Know About LEVIA Sticks
- 4 hours ago
- 4 min read
The market for smoking alternatives continues to evolve rapidly. Recently, Philip Morris International (PMI) introduced a revolutionary new product: LEVIA sticks. This entirely new offering fundamentally changes the heated tobacco experience.
In this comprehensive guide, we will explore what LEVIA is, its ingredients, how it differs from traditional TEREA sticks, device compatibility, and where to buy LEVIA sticks wholesale.

Everything You Need to Know About LEVIA Sticks
What Are LEVIA Sticks and What Are Their Ingredients?
LEVIA represents PMI's first-ever tobacco-free sticks for heated systems. Instead of tobacco leaves, they utilize an innovative plant-based substrate.
LEVIA Stick Ingredients:
Plant-Based Substrate (Cellulose): Specially processed plant fibers that effectively retain moisture and flavorings.
Nicotine: Added to the substrate to provide the familiar level of satisfaction.
Flavorings: High-quality food-grade additives that create the flavor profile.
Metal Plate (Heating Element): Built into each stick to work seamlessly with the induction heating system.
By eliminating tobacco, LEVIA offers a completely new, cleaner taste profile without characteristic tobacco notes, leaving only the pure, vibrant flavor of the aroma.
LEVIA vs. TEREA: What is the Difference?
Although both types of sticks look visually identical and are designed for the same line of devices, there are key differences between them:
Feature | TEREA | LEVIA |
Base Material | Natural tobacco blend | Tobacco-free plant-based substrate |
Flavor Profile | Distinct tobacco notes present | Pure flavoring taste, zero tobacco aftertaste |
Odor During Use | Slight aroma of heated tobacco | Almost entirely odorless (no tobacco smell) |
Heating Technology | Smartcore Induction System™ | Smartcore Induction System™ |
The core concept remains the same: the stick is sealed on both ends, preventing residue buildup inside the device and eliminating the need for cleaning.
Device Compatibility: Which Devices Work with LEVIA?
Because LEVIA sticks feature a built-in metal heating element (susceptor), they are strictly compatible with the IQOS ILUMA line of devices, which use induction heating technology.
Compatible Devices:
IQOS ILUMA
IQOS ILUMA Prime
IQOS ILUMA One
Important Note: Do not use LEVIA with older IQOS generations (such as IQOS 3 DUO, IQOS 2.4, or lil SOLID). The internal metal plate will damage the heating blade of older blade-heating devices.
What Flavors Are Available for LEVIA?
Since there is no tobacco base, the manufacturer focused on delivering vibrant, rich, and refreshing aromas. While the lineup is actively expanding, the most popular flavors include:
🔵 LEVIA Glacial (Glacial Beat)
Profile: Extreme minty freshness.
Description: The coldest flavor in the lineup. It features a powerful combination of intense, icy menthol and peppermint, softened in the background by very faint creamy undertones. Perfect for those seeking maximum freshness and a clean taste without any fruity additions.

🟣 LEVIA Electro Purple
Profile: Berry-floral with a cooling sensation.
Description: A rich and multifaceted flavor. At its core is sweet, ripe blueberry elegantly intertwined with subtle floral notes. This is complemented by a pleasant, yet not overpowering, cooling effect. A great everyday choice for berry flavor enthusiasts.

🟢 LEVIA Citrus Pearl (with capsule)
Profile: Citrus + Peppermint.
Description: An invigorating flavor with a twist. The base aroma of the stick is a light and fresh citrus mix (lemon/lime). But once you crush the capsule, the taste dramatically transforms, becoming enriched by the bright, cool aroma of peppermint and menthol.

🔴 LEVIA Berry Pearl (with capsule)
Profile: Blueberry + Strawberry with a cooling sensation.
Description: A true berry explosion. Initially, the stick delivers a smooth aroma of dark berries with a dominant blueberry note. Clicking the capsule adds a sweet, juicy strawberry burst and a noticeable menthol chill to the flavor.

🟠 LEVIA Summer Pearl (with capsule)
Profile: Strawberry + Watermelon with a cooling sensation.
Description: The juicy taste of real summer. Before popping the capsule, you experience a delicate strawberry aroma with subtle herbal nuances. By crushing the capsule, you instantly infuse the mix with the sweet, refreshing taste of ripe watermelon and a pleasant icy finish.

(Please note: Flavor availability may vary depending on the sales region).
💡 Tip: The capsule sticks (Citrus Pearl, Berry Pearl, Summer Pearl) give you control over your flavor experience. You can take a few puffs of the base aroma, and then activate the capsule to completely change the taste mid-session.
Where to Buy LEVIA Sticks Wholesale?
If you are looking for a reliable B2B partner for wholesale purchases of LEVIA, TEREA, and other related products, look no further than the wholesale supplier Zotty LTD.
Zotty LTD is your trusted global distributor offering:
Original Wholesale Products: Only high-quality, authentic, and certified goods.
Duty-Free Goods: Direct supply of Duty-Free category items, guaranteeing highly competitive and profitable pricing.
Flexible Global Logistics: Worldwide shipping options tailored to your business needs. Available via sea freight for large bulk orders or air freight for maximum speed.
Partnering with Zotty LTD ensures timely deliveries, a wide assortment of modern products (including the innovative LEVIA sticks), and excellent conditions for scaling your business.

Tobacco-Free Innovation: Everything You Need to Know About LEVIA Sticks
Main Specifications
Product: LEVIA Summer Pearl
Brand: LEVIA (Manufacturer — Philip Morris International)
Type: Tobacco-free sticks
Compatibility: Exclusively for IQOS ILUMA series devices (ILUMA, ILUMA PRIME, ILUMA ONE, ILUMA i)
Key Feature: Built-in flavor capsule (Pearl)
Price: ***.** USD/MC

Flavor Profile
LEVIA Summer Pearl is a refreshing fruit and berry mix that can be altered right during the session:
Base flavor (before the click): A fresh taste with sweet notes of strawberry and light herbal nuances.
Capsule flavor (after the click): Crushing the capsule releases bright notes of juicy watermelon, complemented by a pronounced cooling (menthol) effect.
Composition and Technology
Substrate (Filling): Instead of a classic tobacco leaf, a special plant-based material (predominantly cellulose-based) is used, which is carefully processed and infused with flavorings.
Nicotine: The sticks contain nicotine extracted from tobacco leaves. (As stated on the packaging: this product is not risk-free and is addictive).
Heating System: Smartcore Induction System technology. A metal heating element is built directly inside each stick.
Construction:
Front Seal: The stick is sealed on both ends. This prevents the substrate from falling out — meaning the device does not get dirty and requires no cleaning.
Cooling Plug: Lowers the aerosol temperature for a more comfortable draw.
Capsule: Built into the filter to change the flavor with a single press.
Format and Packaging
Session Duration: Standard for ILUMA devices — about 14 puffs or up to 6 minutes (whichever comes first).
Quantity per master case: 50 cartons



































