A new generation of devices presented in Japan: IQOS ILUMA and IQOS ILUMA PRIME


We have been waiting for news for a long time, when will the next model of the IQOS 4 generation appear? Here they are.


On August 17 in Japan, for the first time, a new generation of IQOS tobacco heating devices was shown to the world. The new line was named IQOS ILUMA.


Can you imagine an IQOS that doesn't need to be cleaned? In which the blade will never break? Which does not absorb the smell of tobacco over time? And which can be turned on and off by clicking on it with your finger, as in airpoz?


IQOS ILUMA is the first in the history of IQOS without a heating blade. IQOS ILUMA works with new sticks, which have their own built-in heating element inside.


What else is cool about IQOS ILUMA besides the revolutionary heating method? Completely new design, more aerosol, no cleaning required, induction, auto start, super taste, soft cap on the charger, new accessories in the form of rings on the holder.


Now let's talk about everything in order.


What is IQOS ILUMA?

IQOS ILUMA is a new generation of tobacco heating devices from IQOS. There are 2 models in the line: IQOS ILUMA PRIME and IQOS ILUMA.


Based on user feedback, the creators and manufacturer took inspiration when developing the IQOS ILUMA.

IQOS ILUMA PRIME is the most perfect and advanced technology in the history of tobacco heating systems. A completely new design, advanced functionality and an innovative principle of operation: without a blade, with induction heating and with a built-in heating element inside the stick.


IQOS ILUMA is a somewhat more conservative model in the line. It retained the same design as that of IQOS DUO (yes, specifically at the request of DUO fans), but the filling and functionality are the same as those of IQOS Ilyuma Prime.


New heating technology in the IQOS ILUMA line without blade.

All gadgets of the IQOS ILUMA line work on the basis of a new technology for heating tobacco - SMARTCORE INDUCTION SYSTEM ™.


The devices of the ILUMA generation no longer have a heating blade. Now there is no risk of damaging the fragile heating element during use or cleaning.


But we still adhere to the principle - for great taste, the tobacco must be heated from the inside (and not along the contour through the paper covering) and with the maximum contact area. Therefore, we created special Heets TEREA sticks for IQOS ILUMA devices, and moved the heating element inside the stick. Yes, each stick now has a built-in stainless steel coated heating blade.


When you insert the Heats Terea stick into the device and start the heating process, the holder starts generating an electromagnetic field, which heats up the blade inside the stick. This process is called induction heating and is often referred to as the "technology of the future". Electric induction cookers and hobs, induction electric kettles work on a similar principle.


Thanks to the new technology, the developers not only solved the problem of blade breakage in IQOS, but also managed to make the aerosol taste more intense. Research has shown that the new technology enhances the taste sensation compared to previous generations of IQOS * and delivers more aerosol.


* Research conducted in Italy and Japan with 714 IQOS users from November 2020 to March 2021.


New HEETS TEREA sticks specially for IQOS ILUMA

For new IQOS ILUMA gadgets, you will need special sticks - HEETS TEREA with a built-in heating element. The tobacco in the new sticks is completely "sealed". So the tobacco particles will not spill out and remain inside the charger.


Important to add: TEREA sticks cannot be used with other IQOS models. If you try to insert them into your IQOS DUO or IQOS 2.4 Plus, you risk breaking the heating blade. Regular Heets and Fiit sticks cannot be used with IQOS Iluma devices.

New design of IQOS ILUMA PRIME

In the new ILUMA PRIME, we have retained the division into holder and charger. And that's all. This is where the similarities with previous generations end.


The holder in IQOS ILUMA PRIME is completely round and smooth. No convex elements and no removable cap.


The charger also changed shape. Instead of a rounded, egg-shaped DUO, at ILUMA PRIME we are greeted by a charger in the spirit of the ultra-trendy Jacquemus micro-bags. The rectangular, flat aluminum case with smooth edges resembles both a glasses case and an Airpods 3 elongated case.


Instead of a movable side door, there is a hinged cover plate with magnets. You can choose for every taste - glossy, soft fabric, textured denim, leather.


And, of course, simplicity and functionality are a priority. The new IQOS has become simpler and more intuitive. Now there are fewer buttons and indicators, there is less chance of incorrectly inserting the holder into the charger or accidentally damaging it.


Auto start and no push button control

IQOS 4th generation has a new autorun function. You insert the stick into the holder, and heating will start automatically, you do not need to press the button. But for those who trust manual push-button control more, there is an option to disable autostart.

Among the new features is the ability to check how many puffs are left until the end of the session. Again, no buttons! You need to lightly tap the holder with your finger (tap-tap, as if you are activating airpods), and a vibration signal will tell you how many puffs are left.


New accessories

The new IQOS ILUMA PRIME, of course, has new accessories: replaceable colored rings for the holder and magnetic covers for the charger.


No more cleaning

There is no blade in the new generation of IQOS. The tip of the tobacco stick is "sealed". Tobacco no longer comes into direct contact with device elements. Therefore, tobacco particles will not crumble, stick and get stuck inside the holder. Accordingly, IQOS will no longer need cleaning.


Setting the backlight and vibration modes using the mobile app

The settings in IQOS ILUMA can be changed using the mobile application. Select vibration and backlight modes, disable autostart, that is, customize the gadget "for yourself".


When will IQOS ILUMA be available for wholesale orders from Zotty LTD and will it appear?

So far, a new generation of tobacco heating devices has been presented only in Japan. Gradually, the new product will appear in other countries, including Zotty LTD.


Roughly Zotty LTD will have IQOS ILUMA next year, but for now you can order in bulk the already available IQOS products, HEETS sticks etc.

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