VELO Nicotine Pouches: Brand History, Product Range & Wholesale Guide
- Oliver Blackwood
- Mar 1, 2025
- 7 min read
Updated: 21 hours ago
VELO is a global brand of tobacco-free nicotine pouches owned by British American Tobacco.
The brand originates in Scandinavia and has developed into one of BAT's leading Modern Oral nicotine brands. VELO products contain nicotine but no tobacco and are designed to be placed between the upper lip and gum, where nicotine is absorbed through the tissues of the mouth.
For distributors, wholesalers and Duty Free operators, VELO represents a distinct category within the international nicotine market, with products available in different flavours, nicotine strengths and pouch formats.
This guide looks at the history of VELO, its relationship with BAT, the main product formats and the key points to consider when sourcing VELO for B2B distribution.
VELO Brand History
The history of VELO is closely connected with the development of modern oral nicotine products in Scandinavia.
BAT launched its first modern oral nicotine pouches in Sweden in 2018 under the Lyft brand. In 2019, BAT consolidated its New Category portfolio under three global brands: Vuse for vapour products, glo for heated products and VELO for Modern Oral products.
VELO therefore should not be described simply as a brand that first appeared in 2019. The 2019 date refers to the consolidation of BAT's Modern Oral portfolio under the VELO name.
Since then, VELO has expanded internationally and is now sold across dozens of markets. BAT currently describes VELO as a leading global Modern Oral brand and states that it is sold in 49 markets.
What Is VELO?
VELO nicotine pouches are small, tobacco-free pouches containing nicotine and flavour ingredients.
Unlike traditional tobacco products, the pouches do not contain tobacco and do not require a heating device or combustion.
The pouch is placed between the upper lip and gum, allowing nicotine to be absorbed through the oral tissues.
VELO products are available in different:
nicotine strengths;
flavours;
pouch sizes;
product ranges.
The exact assortment depends on the market.
How VELO Fits into the BAT Portfolio
VELO is BAT's global Modern Oral nicotine brand.
BAT's New Category portfolio includes three principal categories:
Vuse — vapour products;
glo — heated tobacco products;
VELO — Modern Oral nicotine products.
VELO therefore differs from BAT's traditional cigarette brands and from heated tobacco products such as glo.
The product category is also different from traditional oral tobacco products because VELO pouches contain nicotine but no tobacco.
VELO Product Range
The VELO range varies between markets, but products can generally be grouped according to strength, flavour and pouch format.
This makes VELO different from a cigarette brand where the main differentiation is usually between individual cigarette variants.
For wholesale buyers, the complete product reference should therefore include the exact flavour, nicotine strength and pouch format.
VELO Nicotine Strengths
VELO is available in a broad range of nicotine strengths.
Current official UK information lists products from 4 mg to 17 mg nicotine per pouch, with additional strength and format combinations depending on the product.
The current UK portfolio groups products into three broad ranges:
Mellow
Mellow is positioned as the lower-strength VELO range.
Current UK products include 4 mg and 6 mg options, with Mini and Slim formats available depending on the product.
Original
Original represents the regular-strength section of the range.
Current products include several strengths and flavour combinations, depending on the market.
Intense
Intense is VELO's stronger range.
The current UK range includes products from 8 mg through 17 mg per pouch, with stronger products intended for experienced nicotine users.
Strength availability varies between markets, so wholesale buyers should always request the current specification for the intended destination.
VELO Flavours
VELO offers a broad selection of flavour profiles.
Current market ranges can include:
Mint
Examples include:
Bright Spearmint
Tangy Lime
other mint and cooling variants
Fruit
Examples include:
Ruby Berry
Tropical Mango
Purple Grape
Blueberry Ice
Strawberry Ice
Cherry Ice
Wintry Watermelon
The exact selection varies by market and is updated over time.
For this reason, an international wholesale article should not attempt to create a permanent master list of every VELO flavour.
Instead, buyers should request the current assortment available for the required market.
VELO Mini and Slim Pouches
VELO is available in different pouch formats.
Two important formats are:
Mini
A smaller pouch format designed for users who prefer a more compact pouch.
Slim
A larger and longer format used across a wide selection of VELO products.
Current official product information confirms both Mini and Slim formats within the range.
For wholesale purchasing, pouch format should be specified together with the flavour and nicotine strength.
For example:
VELO Bright Spearmint — 8 mg — Slim
is a more precise product description than simply:
VELO Mint.
VELO Tobacco-Free Composition
VELO nicotine pouches contain nicotine but no tobacco.
BAT describes its Modern Oral products as containing high-purity nicotine, water and other ingredients such as plant-based fibres, flavourings and sweeteners.
The absence of tobacco is one of the key characteristics distinguishing VELO from traditional oral tobacco products.
However, VELO still contains nicotine, which is addictive, and the products are not risk-free.
Where Is VELO Made?
VELO originated in Scandinavia, with the modern oral nicotine category developed in Sweden.
However, it would be inaccurate to describe the entire current VELO range as simply “Made in Sweden” or “Made in Sweden and Denmark”.
Manufacturing arrangements can vary between products and markets.
For B2B purchasing, the safest approach is to verify the country of manufacture shown on the actual product packaging or current product documentation for the stock being offered.
This is particularly important for international and Duty Free distribution.
VELO Duty Free and International Supply
VELO products can be relevant to international and Duty Free distribution where the product category is permitted and the required market version is available.
Market-specific differences can include:
flavour selection;
nicotine strength;
pouch format;
packaging language;
health or nicotine warnings;
tax markings;
can configuration;
country of manufacture.
For this reason, international buyers should identify the destination market before requesting a quotation.
VELO Wholesale Packaging
VELO nicotine pouches are supplied in individual retail cans together with larger commercial packing configurations.
The exact number of cans per carton and cartons per master case can vary according to the product and market.
For wholesale orders, buyers should confirm:
cans per carton;
cartons per master case;
pouches per can;
total pouches per master case;
master-case dimensions;
gross and net weight;
pallet configuration.
The current packing specification should always be confirmed against the available stock.
Buying VELO Wholesale
When sourcing VELO in bulk, the exact product should be identified using several parameters.
Product
Specify the exact VELO flavour.
Strength
Specify the nicotine strength per pouch.
Format
Specify Mini or Slim where applicable.
Market
Confirm the intended destination and whether the stock is intended for Duty Free, export or another market.
Quantity
Specify cartons, master cases or pallets.
Production / Stock Date
For larger orders, current stock and production information may be relevant.
Country of Manufacture
Confirm the country shown on the packaging or current product documentation.
Documentation
Depending on the destination, international shipments may require commercial invoices, packing lists, export documentation and other destination-specific paperwork.
VELO Wholesale Supply from Zotty
Zotty works with professional B2B buyers sourcing nicotine and tobacco products for international distribution.
Depending on current availability, buyers can request information about:
VELO flavours;
nicotine strengths;
Mini and Slim formats;
Duty Free stock;
available quantities;
product specifications;
packaging configuration;
production information;
master-case quantities;
pallet configuration;
international delivery options.
The exact product reference should be confirmed before an order is finalized.
International VELO Delivery
The appropriate delivery method depends on the destination, shipment volume and applicable regulations.
Road Freight
Suitable for many European and neighbouring destinations where direct land transportation is practical.
Air Freight
Can be considered for smaller or time-sensitive shipments.
Sea Freight
Can be suitable for larger-volume international shipments where longer transit times are acceptable.
The final transport method should be selected according to destination, shipment size and applicable import requirements.
What Should Buyers Confirm Before Ordering VELO?
Before requesting a wholesale quotation, provide:
Exact VELO flavour
Nicotine strength
Pouch format — Mini or Slim
Destination country
Required quantity
Duty Free / export market specification
Packaging configuration
Country of manufacture requirements
Preferred delivery method
Destination documentation requirements
Providing these details allows the available VELO stock to be matched to the buyer's actual requirements.
Frequently Asked Questions
What is VELO?
VELO is BAT's global brand of tobacco-free nicotine pouches. The products contain nicotine but no tobacco and are placed between the upper lip and gum.
Who owns VELO?
VELO is a British American Tobacco brand and BAT's flagship Modern Oral nicotine brand.
When was VELO launched?
BAT launched modern oral nicotine pouches in Sweden in 2018 under the Lyft brand. In 2019, BAT consolidated its Modern Oral portfolio under the global VELO brand.
Where did VELO originate?
VELO originated in Scandinavia, with the product category developing in Sweden.
Does VELO contain tobacco?
No. VELO nicotine pouches contain nicotine but no tobacco.
What nicotine strengths are available?
The range varies by market. The current UK portfolio includes strengths from 4 mg to 17 mg per pouch.
What VELO flavours are available?
The range varies by market and includes mint, fruit and cooling profiles. Current examples include Bright Spearmint, Ruby Berry, Purple Grape, Tropical Mango, Blueberry Ice and others.
What is the difference between VELO Mini and Slim?
They are different pouch formats. Mini is the more compact format, while Slim is a longer pouch format used across a broader part of the range.
Can I buy VELO wholesale?
Professional B2B buyers can enquire about current VELO availability, flavours, nicotine strengths, quantities and international delivery options.
How can I check current VELO wholesale availability?
Send Zotty the required flavour, nicotine strength, destination country and approximate quantity. Current stock, packaging and delivery options can then be confirmed.
Request VELO Wholesale Availability
Looking for VELO nicotine pouches for professional distribution?
Contact Zotty to check current availability, product specifications, wholesale quantities and international delivery options.
Wholesale only.