The company Philip Morris introduced a new packaging design for Marlboro cigarettes. In addition to upgrading the package were subjected themselves cigarettes
This month, the brand will appear in a new design. Under the redesign were cigarettes Marlboro Red, Gold, Silver Blue, Ice Blast and White Menthol. On the new packs remained recognizable chevron Marlboro, but now the package has a special soft-touch coating soft touch.
Inkster Martin (Martin Inkster), Managing Director of Marlboro in the UK and Ireland, said: "Our goal was to create a new design that can convey premium quality cigarettes and attract these adult audience. We also hope to force the brand. "