It is planned to merge the largest in the cigarette industry
British American Tobacco (BAT), one of the largest tobacco companies in the world, has sent US company Reynolds American Inc. proposed merger.
The constant increase in taxes, social movement against smoking, which causes cancer, a ban on advertising and the loss of hundreds of thousands of consumers - the tobacco industry conducts its business in a rather difficult conditions. But to stop their activities is not going to no one, because there are still a lot of smokers and cigarette market is not exhausted itself. British BAT (among other things produces cigarettes under the brands Lucky Strike and Pall Mall) is available in Germany, where he takes up almost 20% -s' share of the market.
This Friday, the tobacco industry giant has announced its intention to merge with the equally well-known American company Reynolds American Inc., bought 58% stake in the latter, the cost of 47 billion. Dollars.
It should be noted that British American Tobacco (BAT) already has its share of Reynolds, but extremely small. According to plans of the group will unite under his command brands such as Pall Mall, Dunhill, Lord, Prince sowie Newport and Rothmans. Reynolds American now focused on the US market, as international business was sold of Japan Tobacco in 1999th.